Sure there is. They're called Corvette owners. Camaro owners. Subaru owners, etc.
Of course, people don't buy cars on names alone. It must appeal to them in various ways. Looks, heritage, brand loyalty and non-performance things like that actually do matter. The marketing genius' have figured that out.
The point is, you don't care if the car says Shelby so long as it performs the way you want. Well, that branding isn't meant for you then. Some people take history and branding under consideration and I guess you could say those are the people who care about branding. Identity is important though.
Having said all that ask yourself these questions. How well would the GT500 sell if it was branded as "The Mustang 3"? Probably not very well. No matter how you slice it. Many years ago, Chevy released the NOVA in Latin America and wondered why it didn't sell. Well, NO VA in spanish means "doesn't work" or "doesn't go". I digress.
I do agree Ford need to come up with some NEW branding ideas if possible instead of re-hashing the same ones for eternity.
LOL about the Nova. I've never heard that. I guess I'm not in any marketing group because I simply look at the numbers...What are the performance numbers and what is the cost break down (financial numbers).
In the end I'm not suggesting Ford abandon their heritage or their naming convention. I explain things poorly at times but as long as the crowd is remotely familiar with the name then 99% of the performance crowd it will work..If you put a bad a** car with the name Shelby, Cobra, Mach or Boss I truly believe you are going to find a VERY few individuals in any market that are going to care..If Chevy comes out and sells a Z07 instead of a Z06 the same crowd will buy. If Ford simply calls the upgrade "the snake" it will sell if its a beast and the dollars are right.
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