I have yet to ever encounter a dealer who sold far below cost… it just doesn’t exist. They may minimize their profit to move volume over smaller more profitable transactions but no dealer is selling anywhere close to a loss, or at least not if they want to stay in business.
Take a quick look at the ADM’s being added to special models and then show me any dealer offering the inverse… never seen it. Just looked up a Mach 1 with cloth seats, sticker is $55,040 and the dealerships has it listed for $66,235, $11,195 over MSRP… I have yet to see a dealer offer a new Mach 1 for $44,825…
To answer your question I would prefer to not see crazy deals or huge markups, I’d rather pay close to MSRP.
From 2004-2019 the average transaction price on new vehicles nationwide, was less than dealer cost. Dealerships don't make money selling cars, they make their money servicing vehicles.
I agree with your last sentence. I'm down for MSRP on every vehicle across the board.
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