What they are getting at is that upgraded coils for a stockish newer engine is considered snake oil to a lot of experienced guys. Most newer cars with coil on plug come stock with coils that make anywhere between 50000 and 100000 volts which is plenty to light off pump gas at our compression ratio and rpm levels. But I haven't tested these so i don't have an opinion on the matter.
It's snake oil to anyone with a brain.
Only way these ignition boosters would add power would be if the stock ignition was misfiring. Stock ignitions are more than up to the task of thoroughly burning the air/fuel mix, they have to bee or the car wouldn't meet emission standards, would get horrible mpg, poor driveability, etc. The Accels and MSDs of the world have been peddling this bullshit since before I got into drag racing during the 1980's. It was snake oil then and is snake oil now.
I will note that the ad is not strictly misleading however. It says "up to 10 hp". Zero is technically up to 10, and zero is what you will get.
While some may consider it snake oil and even I will agree on most older models such as the 96-98 Cobra the stock system will support more than enough for most builds that is NOT the point they were trying to make.
If you don't agree with the OP on coils helping then fine. Hell even post a reason supporting your claim.
However jumping on a vendor about SPAMMING a section with an add about a new product will not be allowed.
They did not jump on the product as much as they did the vendor or person.
Enough discussion about it.
Thanks You,
Barry