Jesus, trying to talk to dealers about how much they try to rip people off and then hearing them justify it is like asking a fat kid why he likes candy. As others have stated, dealerships make more off of their service department and finance department than they do in new car sales. Could FORD raise the price of the GT500 and sell the cars? Hell yes they could!! If they had raised it by $5000 in the first place they would be pocketing part of the ADM instead of the greedy SOB dealerships. They would of course have to reduce the price a little bit as time went on. I was born at night but not last night so don't give me that crap about "Poor little dealerships going out of business" BS. They are going out of business because of this same BS about raising such a high ADM. People are smarter than they give them credit and refuse to pay that much of an ADM. A fool and his money are soon parted and people (businesses) that try to prey on this crap are paying the piper right now. There was a huge ADM on the Z06 at first but then people stopped paying it and the prices dropped. And the dealerships that conducted business with decent practices and sold the cars at MSRP from the beginning developed a strong case of dealer-customer loyalty. Two Corvette dealerships readily come to mind that sold their customers their cars at or near MSRP. And guess what happened to their business? Did it go belly up? Hell no!! In fact they sold more Z06s and regular C6s as a result. You see, word got around at how they conducted business and people wanted to do business with them. There are many reasons why businesses go out of business and one way that helps is to try and gouge their customers when they know their is a product in high demand. Did you ever hear of the business philosophy in which you don't mark up the product a hell of alot but instead sell on volume? I'm sure you are familiar with Walmart so therefore you have. I conduct my business in the manner of making some money (profit) and passing on some money (savings to customer). There is one word that directly describes Dealerships and that word is "Greedy".