For those wondering why Buick has lasted, you can blame China. They are the biggest market for Buick sales.
Lincoln: Can Ford save them and how?
- Thread starter Jroc
- Start date
I like the new MKZ, but Ford needs to do 3 things
1. Further separate Lincoln from Ford, Not just call it the "Lincoln Motor Company".
They need to start using either heavily modified chassis or unique platforms that are not available from Ford lineup to keep from competing with themselves where the Ford typically wins IE the Ford Flex has more room than the Lincoln MKT which looks like it's design was inspired by a steam locomotive. Bring unique things to the table for Lincoln that can eventually trickle down to the Fords. I figure a MK IX, a new 2 door sports sedan, borrowed from the s550. Add a fantastic computer controlled suspension that can float like a Cadillac or be stiff and sporty. Use a variant of the Coyote with DI and and a sporty auto transmission that can be controlled by paddles along with other plush features you'd expect in a BMW or Mercedes, options that not available or compatible with the Mustang. But leave the door open to creating a ///M & AMG competitor.
Imagine a new RWD based Continental with cues from the early 60's models including rear suicide doors and a vert.
2. Drop the MK naming for every product, and bring back the classic names. Lincoln needs just one MK, like the old MK VIII. Continental, Towncar, Zephyr, Cosmopolitan, Navigator, Aviator are much more understandable than MKS, MKZ, MKT etc. Perhaps even bring back the Greyhound hood ornament.
3. Sell and market the Lincoln brand overseas. All the other luxury makers have global products. Ford has had great success selling overseas whereas Lincoln is oddly absent.
Look at how Ford left Aston Martin and Jaguar... they can make a luxury product that captures your imagination and emotions. They just need to apply those formulas to Lincoln.
1. Further separate Lincoln from Ford, Not just call it the "Lincoln Motor Company".
They need to start using either heavily modified chassis or unique platforms that are not available from Ford lineup to keep from competing with themselves where the Ford typically wins IE the Ford Flex has more room than the Lincoln MKT which looks like it's design was inspired by a steam locomotive. Bring unique things to the table for Lincoln that can eventually trickle down to the Fords. I figure a MK IX, a new 2 door sports sedan, borrowed from the s550. Add a fantastic computer controlled suspension that can float like a Cadillac or be stiff and sporty. Use a variant of the Coyote with DI and and a sporty auto transmission that can be controlled by paddles along with other plush features you'd expect in a BMW or Mercedes, options that not available or compatible with the Mustang. But leave the door open to creating a ///M & AMG competitor.
Imagine a new RWD based Continental with cues from the early 60's models including rear suicide doors and a vert.
2. Drop the MK naming for every product, and bring back the classic names. Lincoln needs just one MK, like the old MK VIII. Continental, Towncar, Zephyr, Cosmopolitan, Navigator, Aviator are much more understandable than MKS, MKZ, MKT etc. Perhaps even bring back the Greyhound hood ornament.
3. Sell and market the Lincoln brand overseas. All the other luxury makers have global products. Ford has had great success selling overseas whereas Lincoln is oddly absent.
Look at how Ford left Aston Martin and Jaguar... they can make a luxury product that captures your imagination and emotions. They just need to apply those formulas to Lincoln.
All his posts are full of contradiction and clueless babbling.:lol:
You are such a blue oval fanboy its almost hard to read anything you post, because its usually full of bias.
Lincoln never made great reliable 90s vehicles.
How many crappy 90s Lincoln vehicles do you see on the road with horrible saggy squeaky suspensions especially Navigators.:bored:
How many BMWs do you see on the road with crappy saggy suspension???
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This. If you follow Cadillac on Instagram, half their posts are about their racecars. Cadillac's image is summed up as:
That's what Lincoln needs to compete with.
I wouldnt say a 15-20 year old suspension being saggy or squeaky makes a vehicle unreliable.
Theres a million town cars from the 90's all over the roads.
This. If you follow Cadillac on Instagram, half their posts are about their racecars. Cadillac's image is summed up as:
That's what Lincoln needs to compete with.
bingo!
need a completely new car in 2-door, 4-door and wagon variant that we can put a 5.0 and gt500 motor in
Hey friend! Not sure why you are so upset? :shrug:
Contradiction and babbling...:??:? Are you mentally stable? I'm genuinely worried that we might have a case of Susan Boyle on our hands here, minus the talent.
Agreed on the old turd Lincolns though, Navigators can he had for a few grand right now and most of them look like they're riding on bags in the back...
True because I still see people riding those broken air suspension Lincolns Towncars/Mark Coupes and Navigators on the road today looking like lowriders not even considering having them repaired or replaced with normal shock mods.:lol:
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As far as looks, my dealer has two 2014 MKZ's on some wheels and they look damn sexy. I'll have to stop by and snap some pictures.
Styling. The current Lincoln lineup is ugly.
Then why don't you take you arrogance to a site that isn't blue oval based if you have a problem with it. At least I'm real with with what I say. I never said that Lincolns are the best luxury cars on the road. In fact I'm saying they need to do something about their image, and Caddy, the Germans and Lexus have them beat. I also never said they made great reliable vehicles threw the 90's. I said in the late 90's they started making some cooler luxury vehicles in the Navigator and LS. In 98 Lincoln was the only one to offer a big luxury SUV, and Cadillac didn't have anything good to compete with the LS until they came out with the CTS. You're putting words in my mouth.
Are you pissed that I said BMW's have never impressed me from a luxury standpoint? They are overrated. I'm sorry if that offends you and your BMW. Shit my first car was a old BMW and it lasted about 6 months with me and in that time I actually got to drive for about a month or 2 because it was a straight up POS. I've been in quite a few BMW's, and I've been in a few Benz's, and Audi's, and I would take a Benz or Audi over a BMW everyday all day as they are much nicer cars IMO.
If you are having trouble with the suspension sagging on your Lincoln then my guess is it's time to buy a new compressor for the air ride suspension. From what I've been told is they do go bad after a while and need to be replaced.
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Your still a biased blue oval fanboy and Lincoln is still going to the crapper just like Mercury.
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BMW 's are way overrated. Lackluster interiors and their lack of options.
Lincoln needs a proper Town Car. RWD, V8 and HUGE trunk space for luggage. This newer bullshit can suck it. When Ford killed off the Panther platform, they killed Lincoln. MKS is nice but buy the Taurus for cheaper. They need to make that concept sedan(ford interceptor concept) with Lincoln badges and rename it the Town Car.
Okay.?.? :??: I never said I wasn't someone who bleed blue. I do, and I'm a Ford fan.
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I think the better question is whether or not Ford SHOULD save Lincoln. They're getting their asses kicked in that segment. At some point, you're better off focusing on what you do well, and cutting your losses in areas you're not competitive.
On the contrary: Cadillac, formerly my most hated car marque, has beaten my old favorite BMW at their own game. I'm completely at a loss, except to say that I'll take a CTS-V over an M5 any day of the week (provided the new one is available in three pedal form).
So even if the Cadillac is better in every objective and subjective aspect, the BMW is more desirable because BMW? :dw:
The masses may be irrational, but we don't have to follow trends that don't make sense.
Agreed.
Should've been Buick rather than Pontiac, that's for damn sure. The Regal GS 6-speed is a desirable car, and Buick's other offerings are a huge step forward, but it's all likely too little too late.
Again, just because BMW/Mercedes?
Why?
I believe the upcoming MKC will be a good hit for Lincoln and get people in the showroom. The MKZ is a hot car and I actually prefer it over the Fusion, but not for the difference in price.
Edit: I don't see Lincoln dieing off anytime soon.
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Lincolns are their own brand now. They are trying to compete with the other luxury car manufacturers by coming out with new vehicles and crazy new technology. Check out the new MKZ, which shares only 15% with the fusion, and the new MKC, scheduled to come out in 2015. Cadillacs are over priced, the new CTS base model is ten thousand more than last years model.
Something like that would cost too much. Current cts-v's are 70k, the new ones will be 100k.
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