I just don't get how Ford is handling the launch of the GT500. Nothing about it makes any sense. The most powerful Mustang ever is upon us and the best they can do is a crappy teaser that is followed up by nothing at NY Autoshow?
Part of what puts a car into culture is the marketing around it. Look how well Dodge marketed the Demon. They went ALL-IN on making it a car that was talked about not just on Autosites or amongst car enthusiasts, but heck even Good Morning America was talking about it. And they let fans know exactly when it would be revealed and orchestrated a brilliant roll-out of videos to build the hype. What has Ford done?
I just get the feeling Ford has no real plan to launch this car with any fanfare or excitement. It feels a lot like the launch of the Camaro ZL1 1LE. Amazing car...but they just dropped it into the world with no marketing what-so-ever.
I also think this statement is going to come back to bite them: "Venom Kills Demons". I just put race fuel in my Demon and the thing Dyno's 779whp. Yes, to the wheels. It's crazy what 100 octane can do when the car is calibrated for that. There's just no way the GT500 is going to come close to high-octane Demon power and absolutely no way it's going to "KILL" a Demon on anything other than a road course (which nobody cares about). Again, it's marketing that matters. Popping wheelies, fasted 1/4 mile production car ever...that's what stirs the souls of enthusiasts, not some lap time.
It's sad to see Dodge pave the way for how you launch an exciting car and then Ford can't even follow in those footsteps. I'm convinced they are stalling. It's like they know the car is going to come out and not Dethrone the Demon or ZR1. What gives?
Part of what puts a car into culture is the marketing around it. Look how well Dodge marketed the Demon. They went ALL-IN on making it a car that was talked about not just on Autosites or amongst car enthusiasts, but heck even Good Morning America was talking about it. And they let fans know exactly when it would be revealed and orchestrated a brilliant roll-out of videos to build the hype. What has Ford done?
I just get the feeling Ford has no real plan to launch this car with any fanfare or excitement. It feels a lot like the launch of the Camaro ZL1 1LE. Amazing car...but they just dropped it into the world with no marketing what-so-ever.
I also think this statement is going to come back to bite them: "Venom Kills Demons". I just put race fuel in my Demon and the thing Dyno's 779whp. Yes, to the wheels. It's crazy what 100 octane can do when the car is calibrated for that. There's just no way the GT500 is going to come close to high-octane Demon power and absolutely no way it's going to "KILL" a Demon on anything other than a road course (which nobody cares about). Again, it's marketing that matters. Popping wheelies, fasted 1/4 mile production car ever...that's what stirs the souls of enthusiasts, not some lap time.
It's sad to see Dodge pave the way for how you launch an exciting car and then Ford can't even follow in those footsteps. I'm convinced they are stalling. It's like they know the car is going to come out and not Dethrone the Demon or ZR1. What gives?